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In Conversation with Emen Iftikhar

emen iftikhar
Source: paperazzi

JEWELL(ERY FOR)EVER – JEWELLEVER

Jewellever is the first of its kind jewelry and customized accessories company in Pakistan that converts children’s drawings, finger prints and, a whole lot of other things into finely crafted gold, silver and metal jewelry. This project aims to show the children that their art is precious and unique by turning the children’s drawings into timeless memories, wearable art objects.”It’s like a single moment of someone’s childhood becomes timeless.”

Please tell us about your background, family and education.

I’m a 29 year old social sciences major, advertiser by profession. Mother to a 6 year old, living in Lahore.

Tell us about your responsibilities as the business owner?

Apart from representing the brand wherever I go or interact with, I try to personally answer most queries and take our clients through the process of decision making and deliberating on the article and design, etc. Simultaneously, I’m constantly in touch with the artisans on a daily basis, with each order there are strict quality checks in place.

Emen Iftikhar
Source: paperazzi

You run your own company and a brand; generally, what do you think are the main challenges when a woman wants to set up and run a company?

I think with the rise of entrepreneurs in Pakistan in the past 5 years, it has become a more accepting. However, even now there are people who don’t take a woman seriously when she talks money. They trust a woman’s aesthetic, but not her business sense. But we are constantly evolving and I see the change.

Being a boss, what do you think makes a great employee stand out?

The moment you place your trust in an employee and empower them to take decisions without undue pressure, there is a sense of ownership you transfer onto them. Nothing in my opinion comes close to the productivity level following that point.

What has been the most effective way of raising awareness of your business and getting new customers? 

Social media marketing is primarily our means to communicate. But a positive review from any client has done wonders for us more than any other marketing technique or by the book method.

What is your vision for women in Pakistan when it comes to becoming their own bosses, or higher level administrators?

Emen Iftikhar
Source: paperazzi

Women are excellent at multi tasking and any leadership position required that along with the usual hard work, attitude shebang. I see more and more of them coming into their own because it’s high time we realize that we can do this without the crutches.

To what do you attribute your success?

Finding the right people to work with as well as an intrinsic motivation to follow your heart against all odds

If you had one piece of advice to someone just starting out, what would it be?

One thing that had me going was “What if I fall? But my darling, what if you fly?”. So take that leap, go after your dream with all you have and always believe the you can.

What best motivates you? How have your entrepreneurial motivations changed since you first started?

The thought of being responsible for something of your own and building a brand from the ground up, the thrill is unparalleled. Over the course of a month I have become far more responsible and perhaps a little empathetic to the plight of bosses that I have worked with.

Emen Iftikhar
Source: paperazzi

What are your shortcuts to successfully handle frustration and success?

Hahaha my friends and family calm me down. So frustrated, angry, upset calls for down time.
The success I think, the one formula hasn’t let it get to your head, it’s here today may be gone tomorrow. So stay focused, but humble.

How do you maintain a perfect balance between your work and family life?

Hah Lord, please don’t let my family read this, but I guess I’m still finding that elusive and mythical balance that only women in this society are asked to maintain. No man has ever been accused of being too ambitious.

What do you think?

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Written by Zernab

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